Stig Gruman kindly agreed to this frank discussion of what it will take to make Flame and Smoke more attractive to younger artists wanting to decide what programs to learn, how much the products cost, how much more productive they need to be at those prices to compete with Autodesk’s competition, and the need to perhaps return to some of the marketing approaches that made the products great. To be blunt, fxguide a supporter of the Autodesk media and entertainment products, but not a fan of generalist interviews that speak around the issues facing artists today. This week fxguide sat down with Stig Gruman, VP of Sales to discuss the direction of Flame and Smoke, along the way we discussed buying AVID, Naiad and the pains of introducing a product well before it turns out being ready to ship.
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